Pete Snell

Pete Snell

Strategy and Leadership

Expertise: Pete makes sure CWR serves our clients with best practices gleaned from the for profit business world.  Pete excels in translating the principles of corporate marketing strategy into the nonprofit context.  He also provides clients with strategic planning, executive coaching, and expertise in board development. 

Experience: Pete has spent over 25 years spent as an executive for a variety of major Silicon Valley companies and startups.  Most notably, Pete was the founding General Manager of CKS Interactive, leading that unit to Advertising Age's number one ranking among Internet marketing companies in the world.  Pete eventually helped launch the unit's initial public stock offering that achieved a market capitalization of over $1B.

Pete has consulted for General Motors, Johnson and Johnson, Apple, Yahoo, Compaq, United Airlines, MCI, NBC, Mazda, State Street Global Advisers and other leading companies, empowering them to maximize the use of the Internet and digital media for marketing and e-commerce.  He currently is a strategist and coach for multiple CEOs.

Education: Pete graduated from Stanford University with a BA in Economics.

What Pete Finds Compelling:

  • Situations where a little bit of a nudge can go a long way
  • Emerging leaders
  • Child welfare issues (especially foster care)
  • People with a sense of humor